Database
Analysis,
design, management
Data mining,
data quality and data conversion
Merge/Purge/De-dupe
Analysis
Customer
Relationships (CRM)
Customer
profiles and segmentation
Lifetime
value of a customer
Market sizing
and definition
Marketing
Mix Allocation
Sales
forecasting and tracking
Determine
price elasticities
Price testing
and strategy
Time series
analysis
Analyze
sales patterns, markets and behavior
Brand
(perceptual) mapping at the Product and customer level
Analysis
(Financial)
Financial
modeling - "what-if" scenario testing
ROI and
NPV of cash flows
Business
case development
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Research
Test design,
sample size and definition, questionnaires and reporting
Customer
behavior, program evaluations, consumer studies
Market sizing,
product pricing and configuration, customer segment definition
Targeting
/ Modeling
Maximize
objective using regression (i.e. response, incremental sales, marketing mix,
product pricing)
Segmentation
- cluster and factor analysis
Internet
Personalized
Recommendation Systems
Widgets
Second Life
Strategic
assessment
Custom
Analytic Software
"Point-and-click"
marketing tools
Strategic
decision making tools
New business
presentation models
Creative
DM creative
strategy, copy, design, and consultation |
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