Select Clients

Response models for magazines, mail strategy, data enhancement research

12+ year consulting; CRM, employee relationships, program evaluations, customer behavior and incremental sales analysis

Modeled GFIC acquisitions list by most expected revenue

Sales correlations between 41 coffee brands with percentual maps

Market research; consumer studies

Strategic consulting and financial modeling

10 year relationship; pre-launch planning, acquisitons, retention, forecasting and tracking, custom marketing tools, financial modeling

Pre-launch consulting, acquisitions and budging models and business case development

Reorganized customer database under intense time pressure, identifying heavy users of their service and their profiles.

Measured Cadillac sale rates versus competitors by city to identify regions of brand strength and weakness

Customer behavior market research studies and event marketing evaluations

Market sizing and definition, ROI and marketing mix model for national launch of Plavix drug.