Andrew P. Hardy, Ph.D. Printer friendly version Background Andy has had over twenty year's experience in marketing and market research. Throughout his career, Andy has had broad client, consulting and academic experience that includes direct marketing for new account acquisition, customer database design, development and management, market research, market segmentation, customer value metrics, predictive modeling, new product development and program evaluation. Prior to consulting, he was Director of Strategic Marketing at the General Motors Credit Card. He was responsible for the product's research and development prior to its launch, account acquisition for the first three years of the program, and the customer database, modeling, research, and segmentation. At General Motors he also held positions in Corporate Market Research and Advertising. In addition to his work for General Motors in the automotive and credit card areas, he has consulted in telecommunications and supermarket industries, as well as information delivery system evaluation for the U.S. Forest Service. He was also an Assistant Professor at the University of Texas at Austin's Department of Advertising. His teaching responsibilities included Advertising Research, Media Planning and Media Sales. Andy received a bachelor's degree from Upsala College and a Ph.D. in Communication from Stanford University. He has publications in the areas of telecommunications policy, information science, marketing and advertising.