P. Hardy, Ph.D.
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Andy has had
over twenty year's experience in marketing and market research. Throughout
his career, Andy has had broad client, consulting and academic experience
that includes direct marketing for new account acquisition, customer database
design, development and management, market research, market segmentation,
customer value metrics, predictive modeling, new product development and
Prior to consulting,
he was Director of Strategic Marketing at the General Motors Credit Card.
He was responsible for the product's research and development prior to its
launch, account acquisition for the first three years of the program, and
the customer database, modeling, research, and segmentation. At General Motors
he also held positions in Corporate Market Research and Advertising.
In addition to
his work for General Motors in the automotive and credit card areas, he has
consulted in telecommunications and supermarket industries, as well as
information delivery system evaluation for the U.S. Forest Service. He was
also an Assistant Professor at the University of Texas at Austin's Department
of Advertising. His teaching responsibilities included Advertising Research,
Media Planning and Media Sales.
a bachelor's degree from Upsala College and a Ph.D. in Communication from
Stanford University. He has publications in the areas of telecommunications
policy, information science, marketing and advertising.