Background
Peggy Greenawalt
Background
Peggy is our expert in direct marketing creative strategy, copy and design. She has over 25 years of experience in the direct marketing field, first as a copywriter, then as a creative director, specializing in direct mail, direct response television, radio, print, and, now, web sites. A winner of numerous prestigious creative awards and judge of many awards contests, Peggy is listed in Who’s Who in Advertising, Who’s Who in America, and Who’s Who in Direct Marketing Creative Services. She is a Past-President of the Westchester Association of Women Business Owners. She has been featured on ABC’s Channel 7 Eyewitness News, in The Journal News, and The New York Times.
While she specializes in publications, working for such companies as Hearst, G&J USA Publishing, Disney, Time-Life, Hachette Filipacchi Magazines, Consumers Union, Conde Nast, Readers Digest, Oxmoor House, Rodale Press, and Fairchild, she has broad experience in a wide variety of clients, such as Citibank, Exxon, American Express, Johnson & Johnson, General Motors, GEICO, Lenox China, TWA, Gerber Life and many others.
Her most recent experience before starting Tomarkin/Greenawalt was as Senior Vice President/ Creative Director of D’Arcy Direct, the direct marketing arm of D’Arcy, Masius, Benton & Bowles. Prior to that she served as Vice President/ Associate Creative Director at Ayer Direct. She began her direct marketing career as a copywriter at Wunderman.