Phil Goodhart, VP Business
After receiving his MBA from Harvard in 1986, Phil earned his management stripes at the Danbury Mint, a leading direct marketer of collectibles and memorabilia. During his 18-year career, Phil was heavily involved in all aspects of the business: marketing, product development, merchandising, licensing, sourcing, IT and fulfillment. He was recognized as one of the Company's premiere marketing strategists, as well as an innovator in identifying new product category opportunities. Among his accomplishments:
Doubled annual sales of the
Company's jewelry category in just 2 years.
Designed the Company's first website, DanburyMintSports.com.
Pioneered a regional marketing strategy for sports products, leading to rapid category growth.
Introduced cooperative database and modeling techniques that significantly increased revenue.
Engaged industry-leading vendors to expand and refine product lines.
Since 2005, Phil has served as a direct response marketing consultant. His clients have included Really Good Stuff, a provider of K-6 classroom teaching tools & supplies; and Wellconnected, a multichannel provider of personalized jewelry. These assignments have focused heavily on eCommerce initiatives such as website development, SEO/SEM campaigns, and development of CRM strategies.
After graduating with honors in 1981 from Princeton University, Phil joined Arthur Andersen as an information systems consultant - serving such marquis clients as General Electric and Pfizer Pharmaceuticals. Today, he resides in Trumbull, CT with his wife Nellie.
DART Marketing, LLC